ENHANCING SHOPPING EXPERIENCES: AMAZON LAUNCHES RUFUS, ITS AI-POWERED SHOPPING ASSISTANT
ENHANCING SHOPPING EXPERIENCES: AMAZON LAUNCHES RUFUS, ITS AI-POWERED SHOPPING ASSISTANT Amazon has broadened the reach of its innovative generative AI-driven shopping assistant, Rufus, to all customers across the U.S. Rufus is designed to empower users in making informed purchasing decisions by offering detailed product insights, comparisons, personalized recommendations, and showcasing customer reviews. Initially introduced in […]