THE RISE OF AI VIRTUAL INFLUENCERS: TRANSFORMING MALL MARKETING STRATEGIES
THE RISE OF AI VIRTUAL INFLUENCERS: TRANSFORMING MALL MARKETING STRATEGIES In a groundbreaking shift, Adobe’s research reveals that malls are embracing AI-powered virtual influencers to revolutionize their marketing approach, engaging shoppers both online and in-store. These virtual personalities, exemplified by “Cindy” and her digital counterparts, are strategically designed to connect with consumers through trend recommendations, […]