NAVIGATING THE EVOLUTION OF SEARCH STRATEGIES WITH GENERATIVE AI AND CONSUMER BEHAVIOR INSIGHTS

NAVIGATING THE EVOLUTION OF SEARCH STRATEGIES WITH GENERATIVE AI AND CONSUMER BEHAVIOR INSIGHTS In today’s digital landscape, brands must stay attuned to the shifting search behaviors of consumers, particularly among the tech-savvy Gen Z demographic. This generation exhibits a preference for non-traditional search platforms like social media and AI-driven channels, necessitating a strategic adaptation of […]