MONDELĒZ HARNESSES GENERATIVE AI FOR CUTTING-EDGE MARKETING STRATEGIES
MONDELĒZ HARNESSES GENERATIVE AI FOR CUTTING-EDGE MARKETING STRATEGIES Mondelēz International is revolutionizing its marketing landscape by embracing generative AI in collaboration with Accenture and Publicis Groupe. This forward-thinking approach aims to elevate creativity, drive efficiency, and optimize campaigns, signaling a transformative shift in how major brands integrate AI technologies into their advertising endeavors. By leveraging […]