TRANSFORMING CUSTOMER EXPERIENCE: COLES GROUP AND MICROSOFT COLLABORATION ON AI INTEGRATION
Coles Group is spearheading AI transformations in retail by joining forces with Microsoft to enhance in-store operations for optimal efficiency. The strategic partnership focuses on leveraging AI technology to streamline processes, with special emphasis on fresh produce recognition and elevating customer service standards. Operating on Coles’ cutting-edge “Intelligent Edge Backbone” platform, AI models are deployed to enable real-time enhancements such as queue monitoring and interactive customer services at deli counters, ultimately redefining the retail landscape.
By integrating AI solutions into its operations, Coles Group is poised to deliver a personalized and seamless shopping experience that resonates with modern consumers. The collaboration with Microsoft underscores Coles’ commitment to harnessing advanced technologies to elevate customer engagement and drive retail innovation in a dynamic market environment.
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